Campaign: Roar Your Courage, Uncage The Street Vibes
Gầm Vang Bản Lĩnh, Đánh Thức Đường Phố
Client: Tiger Beer Việt Nam
Agency: Golden Digital
Creative Director: Minh Hoài
Sr. Copywriter: Hạnh Đỗ
Art Director: Thắng Phạm
Designer: Thắng Phạm, Nghĩa Nguyễn
Key Visual for 2 products: Tiger Regular (Ho Chi Minh City) & Tiger Crystal (Ha Noi)
Idea: To express the campaign message: "Roar Your Courage, Uncage The Street Vibes". By its simplest and most direct image, the Tiger Beer product is like a hero standing in the center of the city, it spread the spirit of Tiger beer (strong, fearless, positive) to any where of not only the street, but the city. Background was developed with signature images of key cities in Vietnam. Street vibes are the life of the city, awakened after the pandemic with the spirit of Tiger Beer.
Animated Key Visual
Campaign's Key Asset: 30s TVC
- OBJECTIVE: Inspire people to get back on the street after quarantine time. Encourage consumers to celebrate and drink Tiger as a way to roar to uncage the street vibes together.
- LOGLINE: A manifesto video that shows the street life before and after the uncaging moment. Even the streets are sleeping, people still awake and wait to come back. And when Tiger raises the first roars with everyone, the street is uncaged with all the sounds and hustle.
- TONE & MOOD: Inspirational, proud and delight
_Production house: 116 Pictures _
TVC 6s asset for Ha Noi (Tiger Crystal)
TVC 6s asset for Tiger Regular (Ho Chi Minh City)
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